Privacy Policy

Effective Date: July 1st, 2026
Last Updated: June 30, 2026

Premier Alaska Tours Inc. (“we,” “us,” or “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit premieralaskatours.com (the “Site”) or use our services.

By using our Site, you agree to the practices described in this policy. If you do not agree, please do not use the Site.

1. Information We Collect

1.1 Information You Provide Directly

We collect information you voluntarily provide when you:

– Fill out a contact, quote, or inquiry form
– Subscribe to newsletters or marketing communications
– Create an account or client portal login
– Request a consultation, demo, or service
– Communicate with us by email, chat, or phone
– Upload files, documents, or other content
– Make a payment for services

This may include: name, email address, phone number, mailing address, company name, job title, billing information, and any other information you choose to share.

1.2 Information Collected Automatically

When you visit our Site, we automatically collect certain information using cookies and similar technologies (see our Cookie Policy below), including:

– IP address and approximate geographic location
– Browser type, version, and language
– Operating system and device type
– Referring website and exit pages
– Pages viewed, time spent, and navigation patterns
– Date and time of visits
– Unique device identifiers

1.3 Information from Third Parties

We may receive information about you from:

– Social media platforms (if you interact with us there)
– Analytics providers (e.g., Google Analytics)
– Advertising partners
– Payment processors
– Service providers who help operate our business

1.4 Sensitive Personal Information

We do not knowingly collect sensitive personal information (such as Social Security numbers, government IDs, precise geolocation, racial/ethnic origin, religious beliefs, health data, or biometric data) unless explicitly provided by you for a specific business purpose. California residents have the right to limit the use of sensitive personal information — see Section 8.

2. How We Use Your Information

We use the information we collect for the following purposes:

| Purpose | Examples |

| Online Web-Forms | Respond to inquiries, deliver quoted services, fulfill contracts |
| Google Analytics | Understand site usage, improve user experience, develop new features |

We will not use your personal information for materially different purposes without notifying you and, where required, obtaining your consent.

3. Legal Basis for Processing (GDPR / EU & UK Visitors)

If you are located in the European Economic Area (EEA), United Kingdom, or Switzerland, we process your personal data under the following legal bases:

– **Consent** — when you opt in to cookies, marketing, or specific processing activities
– **Contract** — to fulfill a contract or take steps at your request before entering one
– **Legal obligation** — to comply with applicable laws and regulations
– **Legitimate interests** — for business operations, security, and improvement, balanced against your rights

You may withdraw consent at any time without affecting the lawfulness of prior processing.

4. How We Share Your Information

We do not sell your personal information in the traditional sense. We may share information with:

4.1 Service Providers

Third parties that help us operate our business under written agreements requiring confidentiality and data protection, including:

– Hosting and infrastructure providers
– Payment processors
– Email and communication platforms
– Analytics and marketing tools
– Customer support tools
– Professional advisors (legal, accounting)

4.2 Business Transfers

In connection with a merger, acquisition, financing, or sale of assets, your information may be transferred to a successor entity.

4.3 Legal Requirements

We may disclose information when required by law, subpoena, court order, or to protect our rights, property, or safety, or that of others.

4.4 With Your Consent

We share information with third parties when you direct us to do so.

4.5 Advertising Partners

Some cookies and trackers may share information with advertising partners for cross-context behavioral advertising. Under California law, this may be considered a “sale” or “sharing” of personal information — you have the right to opt out (see Section 8).

5. Cookies and Tracking Technologies

We use cookies, pixels, local storage, and similar technologies to operate the Site, analyze usage, and (with your consent) personalize content and advertising. Full details, including a list of cookies in use, are in our Cookie Policy page below.

You can manage your preferences anytime by clicking **”Cookie Preferences”** in the Site footer. We honor Global Privacy Control (GPC) signals from your browser.

6. Data Retention

We retain personal information only as long as necessary to fulfill the purposes described in this policy, including legal, accounting, or reporting requirements. Typical retention periods:

| Data Type | Retention Period |

After the retention period, we securely delete or anonymize the data.

7. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your information, including:

– Encryption in transit (TLS/HTTPS)
– Encryption at rest for sensitive fields
– Access controls and authentication
– Regular security reviews and updates
– Limited employee access on a need-to-know basis

No method of transmission or storage is 100% secure. If a breach affects your personal information, we will notify you and applicable authorities as required by law.

8. Your Privacy Rights

8.1 California Residents (CCPA / CPRA)

California residents have the right to:

– **Know** what personal information we collect, use, disclose, and sell or share
– **Access** a copy of your personal information in a portable format
– **Delete** personal information we hold (with limited exceptions)
– **Correct** inaccurate personal information
– **Opt out** of the sale or sharing of personal information
– **Limit** the use and disclosure of sensitive personal information
– **Non-discrimination** for exercising your rights

To exercise these rights, visit our our Cookie Policy page , or contact us at info@touralaska.net. We will verify your identity before responding. You may also designate an authorized agent.

We honor Global Privacy Control (GPC) signals as a valid opt-out request for California residents.

8.2 EEA, UK, and Swiss Residents (GDPR / UK GDPR)

You have the right to:

– **Access** your personal data
– **Rectify** inaccurate or incomplete data
– **Erase** your data (“right to be forgotten”)
– **Restrict** processing
– **Data portability** — receive your data in a structured format
– **Object** to processing based on legitimate interests or for direct marketing
– **Withdraw consent** at any time
– **Lodge a complaint** with your local data protection authority

8.3 Other US State Residents

Residents of Colorado, Connecticut, Virginia, Utah, Texas, Oregon, Montana, and other states with comprehensive privacy laws have similar rights to access, delete, correct, and opt out of targeted advertising and sale of personal data. Contact us at [PRIVACY EMAIL] to exercise these rights.

8.4 How to Submit a Request

Email: info@touralaska.net
Mail: 1900 Premier Court, Anchorage, AK 99502

We respond within 45 days (CCPA) or 30 days (GDPR), with extensions allowed where permitted by law.

9. Children’s Privacy

Our Site is not directed to children under 16. We do not knowingly collect personal information from children. If we learn we have collected such information, we will delete it promptly. Parents or guardians who believe their child has provided information should contact us at info@touralaska.net.

10. International Data Transfers

We are located in the United States. If you access our Site from outside the U.S., your information will be transferred to, processed, and stored in the U.S., which may have different data protection laws than your jurisdiction.

For transfers from the EEA, UK, or Switzerland, we rely on Standard Contractual Clauses (SCCs) and other lawful transfer mechanisms.

11. Third-Party Links

Our Site may contain links to third-party websites. We are not responsible for their privacy practices. Review their privacy policies before providing personal information.

12. Do Not Track

Our Site does not currently respond to “Do Not Track” browser signals, but we do honor Global Privacy Control (GPC) signals where required by law.

13. Changes to This Policy

We may update this Privacy Policy from time to time. Material changes will be communicated by posting a prominent notice on our Site and updating the “Last Updated” date. Continued use after changes constitutes acceptance.

14. Contact Us

For questions, requests, or concerns about this Privacy Policy or our data practices:

Premier Alaska Tours Inc.
Attn: Privacy Officer
1900 Premier Court, Anchorage, AK 99502
Email: info@touralaska.net
Phone: 907-279-0001